Is there a secret government agency that regulates the happiness of certain demographics? Really, I'm not a conspiracy theorist - if anything I'm a part of the conspiracy - but there seems to be someone out there trying to make sure that some sitcoms, which would normally acquire a huge following and remain popular for years to come, are pulled off the air in the earliest stages of their development. There is a pattern to this wickedness that begins with advertising. The network spends all of their budget advertising the new sitcom. They show the best scenes of the first episode to make sure people will watch. Viewers tune in to the enticing new show and begin to show the first signs of additction, they're hooked and they want more. But then someone steps in, they change the time slot or the night, or both. The network spent all of the advertising money on the first wave, so there's no cash left to tout the "all-new" time slot. Yes, this is what "they" had planned. Of course, now no one knows when they can see the show; sometimes even the infallible Tivo is suckered in and records the wrong show. The network reacts in the only way they know how, "Pull the show, no one is watching!" A couple examples of this? How about Freaks and Geeks (cult following) and Wonder Falls (if you haven't seen it, you should). Every person I know who saw those shows loved them, but now they're gone. There are more, oh yes, but their memories have been lost over the years. That is what "they" want to happen.
There must be a division of this secret organization controlling "Bath & Body Works" too. I have noticed a similar pattern in their product line. Any woman who's been to "Bath & Body Works" knows what I mean. You go in and fall in love with a scent then, next time you go, the only item available in that fragrance is the hand sanitizer or the bar soap. This is when you realize that it's being phased out. You ask one of the perky sales-girls if they have that fragrance and of course she says, "I loved that scent too, but it wasn't a big seller". You know it would have been a big seller if they made body wash or lotion in that fragrance, but before you have a chance to speak she is rubbing the back of your hand with something called "Ultra-sweet sugar-berry" and telling you it's similar to the fragrance you're looking for. Of course it doesn't smell anything like "Refreshing Garden Mint", but she has been instructed to do this, it is a sales technique called cross-selling. Cross-selling means to sell something, anything, to someone who is looking for something else. They say it is a form of customer service. I'm not sure what that means but I have been working in it for about ten years. See? I am part of the conspiracy.
Thursday, August 11, 2005
On Sitcoms and Lotion
Posted by
Sara Lynn
at
6:37 PM
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